Summertime reds are the opposite of summertime blues. I have connected, and reconnected, with some great firms in the past 6 weeks. And I am truly enjoying the puzzles that come from working with different firms and their idiosyncrasies.
It’s curious to me that many marketing seminars, presentations, etc. purport explicit ways of “how to do” blank. Often I witness firms attempting to implement these “how to’s” without adjusting them to their culture, usiness or marketing strategies.
One-size-fits-all, cookie-cutter solutions are painful and costly to businesses that invest in the myth that is spun around such solutions. It’s a cautionary tale I tell all my clients. You wouldn’t buy the latest, coolest running shoes that don’t really fit all that well and then just suffer through your morning run? So why would you buy into a solution that isn’t customizable or flexible enough to fit your firm?
Theoretical solutions are where we all start, but when it comes down to practicality of implementation and nailing down precisely how it’ll help the firm, the abyss looms large. It’s exciting to help clients bypass the abyss and witness them turning their summertime blues into reds!
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