September 2010

By Jeremy Porter   via ragan.com

Get to know many of these (free) public relations tools

I’ve used products from Vocus, Cision, BurrellesLuce, PRNewswire, BusinessWire and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results for clients.

There also is a range of free products out there (HARO comes to mind) that deliver tremendous value to PR pros. Despite the popularity of HARO, I still regularly come across PR pros who’ve never heard of it. This got me thinking — what other PR tools are out there that people have never heard of?

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Thanks to @GeorgeDearing for bringing this to my attention. I recently signed up to use HARO and find it quite interesting. Although I have not seen anything folks from my firm or I could respond to, I have passed along the leads to colleagues. Since HARO is a fairly new thing for me, I’ll try to follow up in a month or so and let you know my thoughts.

Has anyone used any of these other services/programs from the article? I’d love to hear about them. –J

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