After reading George Dearing’s blog (http://georgedearing.com/your-smartphone-will-transform-your-elevator), I followed the link back to the original article at HBR blog by Michael Schrage (http://blogs.hbr.org/schrage/2010/08/smartphone-transform-elevator-pitch.html). Basically the discussion is about how a handheld device becomes an entrance point into the conversation and specifically, that “hand-it-over” innovation pitches are the wave of the future for startups.
This seems to be a possibility for those technologically minded firms that have innovative services or ideas that can readily be adapted to an animation or similar application. I could foresee when BIM (Building Information Management) first began, a structural engineering pulling out a handheld device and selecting an animation of conflict analysis to quickly show the relevance of the technology to the project. I can also envision sustainable topics like natural cooling or passive solar being explained through some sort of App on your iPhone.
Schrage is looking futuristically at “hand-it-over” being part of the regular sales pitch or cycle. You know, like tomorrow or maybe next week. Technology changes so rapidly that you could miss it all together. The creation of relationships begins with conversation, but I can see how this technology can move beyond gimmick mode and into a great tool that could visually connect what you are discussing with an actual concept or service. If anyone out there in the AEC industry is already implementing these types of tools, let me know.
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